The Top 5 Digital Marketing Trends Your Company Can’t Ignore
In today's digital marketing age, there's a seemingly endless supply of creative content. Honestly, it can be overwhelming. There are so many new and evolving ways to market your brand. And with so many types of content to choose from, it's hard to know what really attracts and engages new customers.
Plus, you're busy. You've got emails to send and meetings to attend. You've got social media posts to write, blogs and copy to revise and content to create. We get it! That's why we're here to help you sort through the noise and identify some of the most effective ways to reach your audience.
So with that in mind, here are the top 5 digital marketing trends your company can't ignore.
#1 Engaging and consistent video content.
It's no secret. Video is the most powerful way to engage and build trust with consumers. The stats back it up:
- Video drives a 157% increase in organic traffic from search engines (Brightcove). That's a lot of potential leads.
- Sixty-four percent of consumers make a purchase after watching branded social videos (Wordstream).
- Video on a landing page can increase conversions by 80% or more (WordStream) and makes it 53% more likely to show up on page 1 of the search engine results page (Brightedge). Imagine being the first result on a google search when someone types in a keyword related to your product or service.
The amount of video content being uploaded every day is surging, and to match the demand you have to post engaging high quality videos on a regular basis. In addition, the videos must be top quality so that your audience associates your brand with that quality.
Launching a new product? Updating a service? Just want to drive more traffic? Video can do all of that and more. The trick is creating really great content that genuinely adds value to your target audience's life. It has to tell your business' story without being too salesy. Sounds difficult, right?
When you connect with the right people, it doesn't have to be. A good video team should:
-Work with trusted industry professionals specialized in their craft.
- Make the experience comfortable and easy for you.
-Be obsessed about creating the highest quality video with your budget.
-Be dedicated to your videos' success through each phase of production and through launch.
#2: Interactive video
We know that attractive, engaging videos are one of the most powerful tools available to market your business. But did you know that there's something potentially more powerful out there than linear video? Yep. It's interactive video.
Buyers are looking for fresh, unconventional content. In fact. Surveys consistently show consumers are drawn to more visual and interactive content that gives them the ability to decide what they want to view and when they want to view it.
There are so many ways to create compelling interactive videos but you need a solution that is simple, easy and trustworthy. Check out this 360 degree interactive video that 2perf did for a top Austin company.
#3 Virtual And Augmented Reality
Fresh. Engaging. Helpful. VR has it all. Imagine your client being able to visualize the implementation of your product in their home or office. How much would you value having the ability to virtually test a product or see it in action before buying?
The virtual "try before you buy" is becoming increasingly popular, and it makes sense. Being able to test a product virtually anywhere at the click of a button is extremely convenient. It's a great way to convert potential buyers. Plus, it gets your consumers engaging with your products.
#4 Chat bots
When a consumer visits your website and with a question, the fact is that most of them want an immediate response rather than filling out your "contact us" form and waiting to hear back.
But you and your team are busy. You can't be there physically to answer all of those questions.
The solution? Artificial intelligence (yeah we know, bear with us). Your consumers want to engage with your website and the content on it. The more they stick around and have a chance to interact with your products, the more likely they are to make a purchase. Chat bots are a perfect way to make conversation and build trust with potential customers.
Attach a product demo video to that conversation and you've got a formula for great returns on your marketing spend.
#5 - personalized marketing
Nobody likes a generic and boring ad blasting out your message. You should add value instead by offering something that actually speaks to your consumer.
Make sure to know your audience so you can speak to them in a more personalized way. A great way to do this is with targeted video. This allows you to combine personalization and the power of video.
When you know your audience, you know what they tend to spend their time and money on. That means you can customize the content to speak to those things they care about.
When delivered at the right stage in their buying journey, this can be extremely effective for sales and add value to your target consumer's life, which is a win-win! By creating content that speaks to each segment of your consumer base at the right time, you're personalizing the content they're receiving. Reaching out to people related to your product or service helps you build authentic relationships that create value for both parties.
Imagine a new buyer just made a purchase. You wouldn't want to send another email describing why they should buy your product and how great the features are. That's generic. Instead, they'll want a personalized product demo video created for new customers in their demographic.
We hope you can start putting some of these tips to use to help you boost your marketing portfolio. Using these techniques can be a super effective way to increase conversions, drive traffic and build trust with your target consumer.
Whether using your in house team or looking for some help in producing high quality and engaging content, we hope you found this helpful. Feel free to contact 2perf if you have any questions about using the power of bold, beautiful video for your business.