video marketing for vertical trends
Your audience is dedicating an increasing amounts of time to engaging with organic videos across platforms like TikTok, Instagram, and YouTube. The era of traditional methods is fading. The moment has come to explore the most vibrant realms of the internet's landscape.
Content creation for modern video trends.
Formatted specifically for Tiktok and IG.
The potential of organic content in connecting with your target audience surpasses that of commercial content – a widely acknowledged fact. Yet, the key to unlocking the triumph of these videos remains shrouded in mystery. Why do certain brands captivate their viewers' attention and spark their imagination, while others falter?
No quick fixes exist for this journey to success. The reality is, it demands dedication, time, abundant creativity, and a willingness to experiment and learn from mistakes.
When tasked with crafting organic video content for Sport Clips, we pooled our minds to devise a content strategy that would birth standout short-form videos. The challenge was to maintain a fresh and innovative approach while embracing trial and error.
Our solution: a dynamic mix of "shot on iPhone" snippets that radiated authenticity, as well as more meticulously crafted skit-style videos. Our aesthetic aimed to strike a balance between a laid-back ambiance that avoids overt commercialism, yet maintains a polished appearance.
We developed a comprehensive package encompassing both photo and video content. This ensured our client access to a diverse array of materials, ranging from casual iPhone videos to meticulously edited pieces and photographs.
The outcome? A collection of organic videos that not only performed admirably but also resonated with Sport Clips' younger social media audience. Our intention? To inject these videos with a sense of fun, a touch of disruption, and perhaps a hint of controlled chaos. That's precisely the vibe we're cultivating.